Mo Bro's flourishing grooming brand

Monday 20th November 2017 10:39 EST
 
 

Sometimes, disasters can help you in achieving greater things in life. In 2014, three brothers' disastrous attempt of growing facial hair led them to co-found Mo Bro's, which creates accessories and products for styling, maintaining and grooming facial hair.

Movember is when men grow their beards and moustaches in November to raise awareness of testicular and prostate cancer, as well as other issues. While some men grow their moustache and beard to fit in and follow the trend, in actuality, Movember is to show solidarity to these causes.

Keval, Kunal and Savan Dattani spent £250 to buy tins, ingredients for their products and a wax melting machine. They sold their first batch of moustache grooming product on eBay as an initial test, but they woke up to a great surprise in the morning to see that all 30 tins had been sold. Dattani states, “We ploughed every single penny that we made back into the operation, paying ourselves the bare minimum that we could to afford things such as transport. That really helped us to survive those six months.”

As the business grew, they started to manufacture balms, oils and shampoos whilst aiming to keep the cost of their products low. Having started off humbly, the Leicester-based company, Mo Bro's registered turnover of £1.3 million for 2016-17.

Talking about working with his brothers, Dattani reveals, “It's fun. I genuinely love working with them. Running a business is most difficult when there's no trust – but as brothers, we trust each other... When one of us is having a down day, the other two are pulling the business forward – it's also great to have three opinions over two, which prevents deadlocks.”

The Dattani brothers now aim to have 1 million global customers by 2020 by making their presence felt in India, Germany and Dubai. 


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