Leading British rice brand Tilda unveiled its biggest ad campaign since it was founded over 45 years ago as part of a significant investment in the brand.
The new TV creative aired nationally from Saturday 20th October brings to life the culinary journey of different Tilda rice grains through the hands of real-life cooks from all over the world, via their UK kitchens. Along with the succession of close-ups of dishes from around the world, the word ‘Delicious’ is displayed in global languages.
Anna Beheshti, Brand Lead at Tilda comments: “This autumn sees our biggest brand campaign yet with a £1.5m investment to reach new consumers and drive brand growth. We have developed a creative direction which illustrates Tilda’s natural positioning at the heart of multiple cultures and communities, and brings to life the feeling of immense pleasure when food meets culture. Tildalicious delivers this with a journey of discovery of culinary opportunities. Fourteen different dishes from around the world are featured from Jollof to Middle Eastern rice salad, with a wide range of languages and nationalities represented.”
The advert has been created by advertising agency Havas London – its first work since being named Tilda’s UK strategic and creative agency. Elliot Harris, Deputy Executive Creative Director at Havas.
The TV ad will run from 20th October until the end of November 2018.
