Entrepreneur Rakesh Aggarwal's brand, Escentual, which began 23 years ago in his parents' garage, is now dubbed the 'Amazon of online beauty.' Sales for the Asian-owned retailer have surged by 30% to £30 million, capitalising on the increasing online trend for premium beauty products.
The UK's online premium beauty market comprises up to 40% of the industry, compared to a lower 25% in other nations. Aggarwal attributes Escentual's success to its Welsh roots, benefiting from the talent pool stemming from Cardiff's prestigious universities.
Aggarwal discussed Escentual's accomplishments on the Retales Podcast by Brightpearl from Sage, highlighting the brand's impressive growth from £23 million in 2020 to the current £30 million, emphasising the significant role of customer loyalty in the brand's achievements.