At the core of the Diwali experience lies an irresistible array of traditional Indian sweets and desserts, serving as an integral part of the festivities. While traditional sweets remain a cherished part of the festival, there's a growing trend to incorporate a more modern, refreshing, and creative element into the festivities.
This year, Creams Cafe is bringing a limited edition Pistachio Kulfi Sundae crafted celebration of the Hindu festival of lights, inviting family and friends to come together and enjoy. Asian Voice spoke to Simran Sablok, the Creams CMO, about their ice cream shop and limited-edition sundae.
Can you provide an overview of your ice cream shop?
In 2008, we embarked on our journey as "Creams," starting with our very first location in South Hall, nestled in a predominantly Asian community. This venture was spearheaded by two individuals of Asian descent, Adam Mani and Balal Aqil, who played a pivotal role in igniting a dessert revolution in the UK. Our brand philosophy revolves around the concept of celebration, fostering connections with friends and loved ones over shared moments of enjoyment.
Since our inception, our growth has been nothing short of phenomenal, with a network of over 100 stores across the country rapidly becoming a staple in the culinary landscape. Our signature creams and gelato are meticulously crafted using premium ingredients sourced from Italy and manufactured in our very own English factory, ensuring the highest standards of excellence. Our menu has continuously evolved to align with changing consumer preferences and interests.
What are some of the most popular and signature flavours on your regular menu, and do you have any unique or innovative offerings that customers love?
Within our diverse range of offerings, our waffles and classic bubble tea stand out as consistent crowd-pleasers and have been a remarkable success. Creams' bubble teas offer a distinctive spin, and the "Mango Lychee Bubble Tea" is a star in this category. We recently introduced the "lemon meringue cheese cakeundae", a limited-period zesty and tangy creation. It exceeded all expectations and became an instant hit among our customers, becoming a permanent addition to our menu.
Can you tell us about your limited-edition Diwali ice cream product? What inspired this special offering?
A substantial portion of our customer base comprises South Asians, which can be attributed in part to our strategic location choices. It's no secret that Asians, in general, have a sweet tooth and we take pride in satisfying their cravings for something delightful and indulgent. Understanding the significance of Diwali as a festival of togetherness and celebration, we sought to create a product that would evoke the spirit of the occasion while staying true to the essence of creams. Drawing inspiration from the beloved Indian dessert, Kulfi, we incorporated the essential flavours of pistachio and cardamom into a sundae. To visually and gastronomically capture the essence of Indian desserts, we adorned it with a luscious white chocolate sauce, white chocolate petals, nuts, and a finishing touch of dried rose petals. The result is a visual and taste sensation that evokes the rich cultural heritage of India, reminding you of the traditional Indian sweets that are a hallmark of Diwali celebrations.
(The Pistachio Kulfi Sundae is available at Bedford, Coventry and other various locations in the UK.)