The luxury division of Tata Motors, Jaguar Land Rover (JLR), will spend 15 billion pounds over the course of five years on electric cars. Improvements to its manufacturing footprint, car programmes, autonomous driving, digital technology, and workforce skills will be made thanks to the investment. JLR had previously stated that it would spend 2.5 billion pounds on electrification every year.
The opulent unit added that its Halewood production site in Merseyside, UK would switch entirely to electricity. It aims to be net cash positive by fiscal 2025 while increasing investment in electric vehicles. The company will introduce its first new electric Jaguar in 2025, according to JLR CEO Adrian Mardell, and Range Rover will be available for pre-order in 100% electric form later this year.
“Two years ago, we launched our ‘Reimagine’ strategy… Today I am proud to announce we are accelerating our electrification path, making one of our UK plants and our next-generation medium-size luxury SUV architecture fully electric,” Mardell said.
He also revealed that JLR would be the anchor customer of the Tata Group's proposed Gigafactory, an announcement related to which was “hopefully imminent”. “JLR will not be building a Gigafactory; that is not within our plans. Tata will be building a Gigafactory. We are clear it is going to be in Europe. A final destination hasn't yet been chosen," Mardell told reporters.