New Hampshire: Nikki Haley's presidential campaign announced it will be booking $10 million worth of television, radio and digital ads in Iowa and New Hampshire. The ad campaign is set to launch beginning in the first week of December and will run through Iowa's Republican caucuses on Jan 15 and the New Hampshire primary.
The advertisement reservation marks the biggest investment the Haley campaign has made to date, as she attempts to solidify her lead against Florida Gov. Ron DeSantis in New Hampshire and improve her standing in Iowa.
"Nikki Haley's momentum and path to victory are clear," said Haley's campaign manager Betsy Ankney. "The same can't be said for Ron DeSantis, who, even with a decent showing in Iowa, can't afford a cup of coffee at the Red Arrow Diner in New Hampshire and is a mere tourist in South Carolina."
The $10 million ad booking in the two states through January is nearly five times larger than the DeSantis campaign's $2 million TV ad reservation in Iowa for the same time period.
"We have plenty of money that we're going to be on TV with," Haley said on Fox News prior to the ad booking announcement. "We're going to be strong in Iowa. We're going to be strong in New Hampshire. We're going to be strong in South Carolina because we spent our money well."
The DeSantis campaign currently has no ad reservations in New Hampshire or South Carolina, though the super PAC backing him does. He has anchored his bid in Iowa, and his campaign equated Haley's investment in Iowa ads to "lighting millions of dollars on fire" and said she has "no mathematical pathway to victory" in the state.