Sir Stelios Haji-Ioannou, the founder of easyJet, has opened a grocery shop where every item costs 25p.
The billionaire entrepreneur has launched easyFoodstore shop in Park Royal, north-west London, in a bid to capitalise on the very cheapest end of the grocery market.
The easyFoodstore is selling all its grocery items, including noodle pots, sardines and tinned spaghetti hoops, for just 25p for the whole of February.
