The 1000-year-old Royal Mint has launched its own online bullion trading service in a bid to entice investors away from shares and into gold sovereigns by putting its gold bullion up for sale.
With this, customers anywhere in the world will be able to buy unlimited quantities of gold coins directly from the mint.
This is expected to spark a new gold rush as the customers will now be able to buy, store and sell bullion coins from the Mint 'quickly, effortlessly and securely, 24 hours a day, 365 days a year'.
Guarded by the Ministry of Defence personnel, this gold will be stored in the Mint's high-security vault.
The initiative is designed to overcome some of the key objections to investing in physical gold, including concerns about shipping, storage and spotting a trustworthy broker.
The Royal Mint, which has been producing coins for more than a thousand years, previously used to sell gold coins in small quantities to collectors.
