A new smartphone-based mentoring app that gives budding amateur cricketers opportunity to get their games reviewed and advised on any chance of improvement by their cricketing heroes, was unveiled at the Lord's Cricket ground on 15th August, prior to its global launch in September.
Founded by Indian entrepreneur Srikanth Tanguturi and Sri Lankan investor Christy Kulasingam, Proatar is a revolutionary new sports coaching and mentoring app platform which helps passionate amateurs to get more out of their game through insights and inspiration from the elites of the game. It has assembled an unrivalled squad of top cricketers, coaches, and commentators, who give personalised advice to amateurs through video consultations. Each paid video consultation is returned within 14 days by the elite chosen by the amateur. A tailored feedback video with a mix of annotations, voiceover commentary, and picture-in-picture analysis by the elite is designed to help ambitious players improve their game.
The app is free to download, and is available globally from 15th September 2018 for Android and iOS. Each paid video consultation is returned within 14 days by the elite chosen by the amateur. A tailored feedback video with a mix of annotations, voiceover commentary, and picture-in-picture analysis by the elite is designed to help the amateur improve their game. Technical skills as well as and non-technical query videos, for example on captaincy, nutrition, strength and conditioning, and the mental side of the game, can be sent to a chosen elite. It has over 20 cricketing experts already signed up, including Indian cricketer Rohit Sharma and West Indian legends like Michael Holding and Courtney Walsh.
Sharma, a prolific batsman in the Indian cricket team said, "I am really excited about sharing some of my cricketing knowledge and journey to inspire young kids on their journey.”
Former Sri Lankan cricketer Mahela Jayawardene said, “I’m delighted to be joining such an esteemed colletion of mentors on the Proatar platform and look forward to helping amateur cricketers get more out of their game.”
Srikanth Tanguturi, co-founder of Proatar told Asian Voice, “We are delighted to take the covers off our platform at Lord’s during the media preview event and are looking forward to launching the app the global public on 15th September 2018.
“The app philosophy takes the inspriation aspect seriously, adding gifting options for those who want to give a great moment and memory to passionate cricketers around them, and for corporations to provide consultations to deserving or underpriviledged amateurs via gift certifacate donations.”
Christy Kulasingam, co-founder of Proatar said, “My dream is that in five years’ time, an international debutant will mention Proatar, that the nugget of wisdom they got from an elite through the app was ‘what did it’ — the inspriation that motivated them, kept them working hard to fulfil their dream of playing for their country.
"This sounds like a big number, and it is a premium product, but when we consider how much it would cost to have a single one-on-one session with an elite, assuming first you have access to them, and the value they can add, we believe this is a good investment in an amateur's game.
The app also has a charity and corporate social responsibility (CSR) element built into it, that offers people and companies the chance to sponsor budding talent from villages in India.
