Tetley Tea has announced the launch of an 'Ethnic' range of speciality of Indian flavoured tea, aimed specifically at the South Asian Diaspora living in the UK and Europe. The range promises to have three-strong flavours ‘Masala’, ‘Elaichi’ (Cardamom) and Ginger.
Tetley Tea, UK’s iconic tea brand, and world’s 2nd largest tea company, with a heritage of more than 180 years, is owned by TATA Global Beverages Ltd. The brand has gone from strength to strength over the years and with a presence in over 40 countries, with millions of cups of tea enjoyed every day.
Adil Ahmad, President International Business, Tata Global Beverages Ltd, “This is the first time a mainstream tea brand is disrupting the tea category by offering an authentic ‘Desi (local) Chai’ experience in a tea bag format.”
Rahul Kale, Export Consultant to TATA Global Beverages Ltd said, “Unlike other Indian spiced teas and Chai mixes which are targeted mainly towards the mainstream tea consumers, Tetley ethnic range has specifically been blended and packed in India keeping the South Asian diaspora in mind. It really is a game-changer for all ethnic independent stores and mainstream retailers with a world food offering who want to offer an authentic ‘Indian Tea’ range to their south Asian consumers.”
