Skin clinic in a bottle: Fatma Shaheen's journey to build a £1 mn beauty brand

Tuesday 05th June 2018 10:59 EDT
 

The co-founder of Skin Design London, the beauty brand that has taken the market by storm within a year of its launch, Fatma Shaheen, never thought the venture would become this big.

Skin Design London has already been launched in Germany, Austria and Switzerland, Shaheen and her business partner are now focusing on promoting their products in the UK with a new Millie Kendall PR team. Skin Design London's products are currently stocked in Fortnum & Mason, Fenwick, John Bell & Croydon and The Smile Studios in London alone. In the US can be found in-store at Neiman Marcus. Fatma says, “We want to find a way to speak our skin language”. The philosophy that Fatma believes to be the core of her brand is “skin clinic in a bottle”.

The Turkish-born, London-raised Shaheen was a business graduate and managed London-based skin clinic Azamay for about 10 years before launching her brand. She also undertook someconsulting and recruitment work in London after graduation. A proud mother of three, Fatma says, “You always have to have ambition in whatever you do, because it gives you that motivation. For me, customer feedback is important. After I knew I got the products right and my customers loved them, I just kept working hard to introduce our products to everybody”. Summing up her exciting but arduous journey, she adds, “One thing that ambition has taught me: don’t take no for an answer”. 


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