28-year-old Leicester based shopper Maneet Kaur who has 10,000 followers on TikTok unde the name @minismeals has revealed that by choosing more expensive items in a supermarket (while the lower priced version looks pretty much the same) is a waste of money.
Maneet Kaur has revealed how you can use batch codes to find out if a food sold for difference prices – pasta shapes, for instance – is actually all from the same supplier.
She watched a video on how medication is marketed and decided to look into the food industry – and said she was stunned at what she found.
"I work in the food industry so know that whatever product we make will have a supplier code on it for traceability. I went into a supermarket and looked at staple foods like beans, pasta and bread and looked at the codes,” Maneet told Jam Press.
She explained that she wasn’t surprised and added, "Essentially, it’s all about how these brands market it to the consumer."
Sharing some of her learnings, she said, “We need to be more conscious about the tricks supermarkets use. The only thing I can do is make people more aware that buying branded is not always the best option. Branded food will most likely be at eye level, while unbranded, cheaper items will be either on the top or bottom shelf. I'm sure if people had the time and were interested, the same could be applied to many other items."
