Kiran Hothi and Sonam Kaur, co-founders of NotYourWife, a digital platform celebrating South Asian women and South Asians living in the diaspora have written a hard hitting piece for Refinery29. They argue “Why We Need More South Asian Representation On British Television”. The duo wrote, “As second generation British Asians growing up in the '90s, these were the closest things we saw to ourselves on television. It’s now 2021 and the words 'diversity', 'BAME' and 'inclusion' are plastered everywhere but what does that really mean in the context of representation on our screens? Apparently not much." According to the 2011 census, South Asians are the largest minority ethnic group in the UK and yet the media hasn’t quite caught up.

