Bollywood superstar Akshay Kumar doesn’t want to join politics at all! He was replying to the question asked at the book launch of ''Hindujas and Bollywood'', held at the Institute of Directors at Pall Mall in central London on Sunday evening. He said, “I am very happy doing films. I am trying to communicate my message through cinema. As an actor, I do whatever is possible to highlight social issues in my films. For this, there is no need to join politics. It is not my cup of tea.”
Akshay, who was the chief guest at the event, said, ''Hinduja brothers distributed around 1200 films but what next? Bollywood needs you; India needs you in the current scenario. It is now time to do a lot. Answering another question He said, I cannot do Parallel cinema. I do not have a temperament of that type. In my case, I pick up an issue or cause and I look for a commercial angle so that it should reach the maximum number of people."
The book ''Hindujas and Bollywood'' puts a spotlight on the contribution of the Hinduja brothers in establishing Bollywood as a global brand during its golden age. Lord Tariq Ahmad, Minister of State for Foreign and Commonwealth Affairs, Lord Raj Loomba, founder of the Loomba Foundation, Baroness Sandip Verma, Noted film producer Vashu Bhagnani and Vijay Goel, chairman of Indo-European Business Forum marked their special presence at the book launch.
Gopichand P Hinduja, Co-Chairman of the Hinduja Group of Industries said, “Our father taught us ‘Neki Kar Dariya me Daal’ (if you do something good, don't go talking about it.)… and we followed. In all these films we have financed and distributed, we have never lost a single penny. The reason was-
the hard work and to ensure that we were not working to earn money. It was our passion. Now, how Indo-UK ties can come up for Bollywood, we all have to work on that.”
Lord Tariq Ahmad said, “The Hinduja family had contributed to bringing people together. As we celebrate 75 years of India's independence today, we also celebrate the contributions made by the Indian diaspora in the UK.”
Prakash P Hinduja, Chairman of the Hinduja Group in Europe said, “Film business is not just entertainment, it helps to increase trade, economy, education and the culture of India. Now India is shining and I wish that all of us may contribute to giving a boost to the Indian film industry. We should raise funds. There is a lot of talent in India and why can’t the UK and India work together? We should involve British technology and writers.”
Ashok P Hinduja, Chairman, Hinduja Group of Companies (India) said, “There is a lot of potential for co-production in the field of cinema between India and other countries of the world.”
The author of the book, Ajit Rai, said, “The Hinduja brothers should have continued their cinema business in some form or the other for a few years now. Their endeavour to take Indian cinema around the world should have been documented which would inspire the coming generations. I suggest that a museum should be built in Mumbai which depicts this golden history of cinema. Today's young generation, who love cinema, should at least know how that period was and how Indian cinema got recognition across the world due to the efforts of the Hinduja brothers.”
