London-based Bengaluru-born designer and LVMH Prize semi-finalist Kaushik Velendra was chosen to create one of his shoulder-enhancing menswear suits for Bollywood actress and British Fashion Council ambassador Priyanka Chopra. The strong silhouette, reminiscent of armour, is “not just a power suit, it’s a super power suit. It is meant to change your posture and to give you absolute confidence,” Velendra said in a statement to British Vogue.
Priyanka Chopra Jonas was introduced to Velendra by her stylist Law Roach. In her Instagram post the UN ambassador lauded the efforts that South Asian artists were making in pursuing sustainable fashion. She stressed that she is determined to draw attention to the extraordinary talent of South Asian designers in her capacity as the BFC ambassador. She celebrated Velendra as “a South Asian-born designer who is breaking stereotypes, pushing for more sustainable fashion, and changing the way South Asians in the industry are perceived. Not to mention, he opens up his studio space in London to South Asian design students who are struggling to find a place to create.” Onward and upward to dressing celebrities like supermodel Alton Mason for the Grammy’s, and our very own Ranveer Singh for Filmfare Awards. This year’s Fashion Awards highlighted the people and organisations who have led change in 2020.
