On Tuesday 19th November, leading Indian Parliamentarian and UN’s former under-secretary Sashi Tharoor joined forces with a London-based Strategic Advisory firm. As part of this venture Tharoor will provide strategic advice to clients operating in opaque, unfamiliar political and regulatory environments and manage their reputational risk at CTD Advisors.
He will be joining existing members which include Chris Nickols former Head of British Defence Intelligence, Friends of Israel Group’s influential Honorary President Lord Stuart Polak and former British Prime Minister Theresa May and David Cameron’s National Security Advisor Sir Mark Lyall Grant. On his appointment, Shashi Tharoor said,
“I am looking forward to working with Shoaib Bajwa and CTD Advisors...Corporate Diplomacy, Effective Negotiation and having a Soft Power Strategy in place, are vital business tools these days. Ongoing Brexit uncertainty, access to public information/fake news, China and India’s developing role in the new world order, and the emergence of new global relationships amid the world’s disorder, are all causing geo-political uncertainties for governments, corporates and investors.
“But at the same time creating opportunities to increase their influence and to succeed provided they have the right strategic advice and geopolitical due diligence”.
Founded in 2018 by a former British banker and business strategist Shoaib Bajwa, it provides strategic advice to wide range of private equity firms, corporations, hedge funds, financial institutions, High-Net Worth families and sovereign entities to navigate their way around unpredictable, challenging environments. CTD Advisors CEO/Founder and Geo-economics Strategist, Shoaib Bajwa said,
“I am thrilled that Shashi has joined CTD Advisors. India is a rising economic and political power and it has an important role to play in tomorrow’s world affairs. There are exciting times when corporations have started to address geo-strategic issues.
“Having Shashi as one of our trusted advisors will give our clients the additional insight in managing crises, communication strategy and geo-economic challenges. He would also be an asset in further developing CTD Advisors business strategy.”
Tharoor has had an illustrious international diplomatic career at UN spanning over 20 years. In 2006, he nearly became UN Secretary-General and came second to Ban Ki Moon for the UN’s Secretary General position in a tightly contested campaign. His last role in the UN was as Under-Secretary-General. On completing his term and deciding not to continue, in 2007 he returned to India.