India's family run business of desinger clothes and accessories, 'Frontier Raas' opened its first store in Southall. The store
Owned by Mr. Anil Kumar Batra the store was first started by his father in the frontier of Pakistan, and was initially based out of Phagwara, Punjab after the partition. Their collection in the UK includes everything from unstitched suits to ready-to-wear bridal collection, men's sherwani's to artificial jewellery to accessories. Additionally, they also offer custom-made-outfits tailored just according to the likes of the consumer which they can deliver within a period of 6 weeks. Their range starting from as affordable as £30 and going as high as £4000.
'Frontier Raas' is a family business and I started exporting to the UK, USA and Canada from 1982. This is the first store outside of India and we are delighted to touch base with our customers living in the UK.
A lot of our customers know us from Punjab and Delhi who have relocated to London who now have the opportunity to buy straightaway from our store instead of having to fly back to India” said Mr. Anil Kumar Batra.
The company already has four stores back in India and Tushar Batra, the director of the company talks about the ethnic market outside of India.
“It's a big Asian market in London and it is not just about the Indians but Pakistanis, Bangladeshis, Sri-Lankans, they all love wearing ethic Indian outfit for different occasions.
Talking about the range of collection Simi Sarna one of the store managers in Southall said- “We have got Gujarati Saris, silks saris for Bengalis, gowns, Lehengas, bridal wear, men's wear and accessories, you name it and we have it for you at Frontier Raas.”