Twenty three years old Mariah Idrissi is the first Muslim woman clad in a hijab, featured in an advert for H&M, the world's second largest fashion retailer. The H&M Close the Loop advert celebrates models of various ethnicities, different body types and status. It comes with the statement, ‘there are no rules in fashion’.
Ms Idrissi, who is of Pakistani-Moroccan origin, is a Londoner and began wearing hijab at the age of 17.
Speaking to Fusion, she reportedly said, “It always feels like women who wear hijab are ignored when it comes to fashion.”
Speaking about her time on the H&M shoot, she reportedly said: “[They] asked how much in terms of neck I could show, but to be honest they were very respectful.”
She also said the brand were totally accommodating and provided a private dressing area and limited male interaction. “If the cameramen noticed something not quite right, they would call a woman over to fix me, it was sweet.”