Young, dynamic English cricketer Moeen Ali has joined the HRH Prince of Wales’ British Asian Trust as its ambassador for its Livelihood campaign in Pakistan. Noted for his penchant for taking wickets and sporting a long, flowing beard, the cricketer will help raise awareness about the campaign aimed at helping thousands of unemployed youth, women and rural poor in Pakistan.
Speaking about being the Trust’s ambassador, Ali said, “Though I am born and brought up here in the UK, I have very strong links with the country of my forefathers, Pakistan. I am passionate about the issues of livelihood, especially that of unemployment amongst the youth, both here and in Pakistan. I am looking forward to raising awareness about this important issue and visit the charities chosen by the Trust to help the unemployed youth, women and rural poor in Pakistan. “
Welcoming Ali on board, Hitan Mehta, Executive Director, British Asian Trust said, “We are delighted to have Moeen Ali as our ambassador. He will add energy and vigour to this important campaign.”
To support the campaign, the Trust will be launching the Livelihood Fund to generate £1 million by bringing together individuals, corporates, trusts and foundations that are all passionate about giving to South Asia, and through this collective support interventions that work towards unlocking the potential of the many thousands currently facing unemployment.
