On Monday 20th April, British-Asian celebrities released an urgent health advice video compelling the Asian community to adhere to the government guidelines around coronavirus.
Their video emerged after reports highlighted that members of the black, Asian and minority ethnic (BAME) communities were disproportionately impacted by COVID-19 where a third of the critical coronavirus patients were reported to be from BAME backgrounds.
The video features Nitin Ganatra, Sanjeev Bhaskar OBE, Meera Syal CBE, Ameet Chana, Adil Ray OBE, Saira Khan, Shivani Ghai, Naughty Boy, Abdullah Afzal, Ranvir Singh, Gurinder Chadha OBE, Jassa Alhuwalia, Shahid Afridi, Nina Wadia, Anoushka Shankar, Bhavna Limbachia, Shin and Anita Rani.
“We all felt that we had to do something during these unprecedented times. It is evident that some of the advice and messages are not getting to some communities when they need it most. We hope that we can make even just a small difference,” said Adil Ray, actor & broadcaster and one of the organisers of the video.
Celebrities including Konnie Huq, Mehwish Hayat, Hardeep Singh Kohli, Krupa Pattani, Shobu Kapoor, Sonali Shah, Wasim Akram, Wasim Khan MBE, Adil Rashid, Archie Panjabi, Parminder Nagra, Nikki Bedi, Nikesh Shukla, Satnam Rana, Nitin Sawhney CBE, Lisa Aziz and Channi Singh will be featured in future videos.