Amit Ghelani, a 30 year old man living with Beta Thalassaemia Major, who needs blood transfusions every few weeks, is at the heart of a new advertising campaign to highlight the life-saving power of blood donation.
He features in NHS Blood and Transplants new outdoor advertising campaign which enables members of the public to give a virtual blood donation and see the life-saving transformation of patients before their eyes. Amit, pictured, from Wembley is one of three people whose lives have been saved by blood transfusions who is taking part in the campaign. He hopes to encourage people who have never given blood before to register to donate blood for the first time.
Amit was diagnosed with Beta Thalassaemia Major at 18 months old, and requires blood transfusions every three weeks, with each transfusion taking six hours.
