If you are looking for an affordable hotel offering rooms for under £100, then this piece of news is for you.
Ennismore, a private investment group led by the Doon School educated Indian-born entrepreneur Sharan Pasricha, is launching NoCo, a new budget hotel brand “challenging the status quo of today's budget brands”.
The group owns the five-star Gleneagles hotel in Scotland and the hip Hoxton Shoreditch and Hoxton Holborn boutiques in London.
The company plans to open 25 hotels in key cities across the UK, including Manchester and Leeds, with the first scheduled to launch in 2018.
NoCo hotels will have 150-200 rooms each, with nightly rates for under £100. It will allow guests to book and check-in using an app.
“We've created NoCo to challenge the status quo of today's budget brands,” said Sharan Pasricha, CEO of Ennismore.
Ennismore said it was aiming to offer travellers an alternative to what it termed 'overpriced' and 'underwhelming' budget offerings.
“Our aim is to raise the bar for affordable hotels and provide business and leisure travellers with a stylish alternative to bland, cookie cutter hotels so often found in cities outside of London,” said Pasricha, an MBA from London Business School.
