GOVERNMENT WITHDRAWS SEXIST ADVERT

The UK government has withdrawn the advert that stereotypes women. It was circulated on social media and urged people to “Stay Home. Save Lives'' and mostly had women figures. The government clarified that it did not reflect its view on women. The advert showed women cleaning, ironing and teaching children. One image showed a woman on a sofa, and a family sitting on a sofa. The prime minister's spokesman said : "We have provided information for the public throughout the pandemic.[The advert] does not reflect our view on women and we have removed it." The Advertising Standards Authority stipulates that campaigns "must not include gender stereotypes that are likely to cause harm, or serious or widespread offence".