Elephant Atta was launched in 1962, making it the UK’s first flour brand, for the South Asian community.
In his congratulatory message to the brand, MasterChef Professionals Winner, Chef Santosh Shah said, “It’s no surprise that food is at the heart of everything I do, and for that, I am always on the lookout for the best products to work with. Elephant Atta was my go-to brand
after winning MasterChef and the first one I collaborated with! I would like to congratulate them for 60 years of sustained magic by giving us chefs an amazing legacy to work with. Here’s to 60 more years.”
Sharing similar sentiments, food influencer @Radikalkitchen said, “I can still clearly remember my joy and excitement at finding Elephant Atta in my local Asian shop when I first arrived here almost 30 years back. The Asian food scene was very different those days and I
wasn’t sure whether I will be able to get my type of atta and spices here. I was so thrilled to find Elephant Atta in the stores. Congratulations Elephant Atta for 60 years and thank you for the joy you have given to so many like me.”
Elephant Atta will be hosting an online competition on their website, where everyone can participate by sharing a story or recipe related to Elephant Atta and how it has been the heart of their mealtime. Qualifying contestants will stand a chance to win our limited-edition
Elephant Atta prize! https://elephantatta.com/60years/
In addition, on the 23rd of July, Elephant Atta will be hosting an action-packed diamond jubilee event at the Wembley London Designer Outlet.
