It is no longer about climate change; it is a climate crisis and is happening more quickly than we feared. It is a term describing global warming and climate change, and their impacts. However, humanity is far from powerless in the face of this global threat. While science tells us that climate change is certain, it also tells us that it is not too late to stem the tide. But will require fundamental and big changes in all aspects of all societies of how we grow food, use land and transport, and how we power our economies.
How do we get people to act and think about the state of the planet? Sir David Attenborough has said, ‘saving our planet a communications challenge’ and is not wrong. There is so much mixed messaging, that it is perhaps no wonder that so many people zone out and wait for someone else to fix it; and this could be our undoing. We need to find better ways to engage people’s energy with this issue. Where we need to communicate the opportunity to build a vision of a more sustainable future, because sustainability is all about innovation and endurance.
From racial inequality to environmental justice, these issues need radical, urgent transformation, and the only way to do it is to ensure everyone is on that same path. Using our powers of communication and storytelling we can create this shift in the world and on 20 April, I will be joined by an informed panel, where we will share our insights to help foster the change that our planet urgently needs.
