High sales are threatening to exhaust supplies of the mini Flakes that form an essential part of the 99 experience of Cadbury in the UK and Ireland. “We are seeing a recent increase in demand for our Cadbury 99 Flake in the UK and Ireland that we had not expected,” said a spokeswoman for Mondelēz, which owns Cadbury. Flake ice-cream toppers are half the size of the chocolate bars sold in newsagents and supermarkets, with the mini versions, aimed at the hospitality trade, manufactured outside Cairo in Egypt and also in Coolock near Dublin in Ireland. Interestingly, the company hasn’t blamed the shortage on Covid-19 or Brexit. In fact, this has happened purely due to high demand and less supply. The food group, which owns a large number of other chocolate brands including Dairy Milk, Milka and Toblerone, did not say how long it expected the shortage to last. However, in a statement, it said: “The product is still available to order and we’re continuing to work closely with our customers.”


