UK's third largest tea brand, Typhoo has revealed a new packaging design featuring celebrity brand ambassador Nigella Lawson. A part of its 'Typhoo Moments' campaign, the new pack shows Nigella and features the recipe to her "tea moment".
Chief Executive Officer Somnath Saha said, "We are continuing to build our long term partnership with Nigella and amplify the 'Typhoo Moments' campaign through our exciting new Nigella-endorsed packs which are rolling out across the core Typhoo range. Our key business focus is to serve great quality cups of tea to the nation, at the best possible price." He added, "We are also excited that announce that we will soon be releasing the exclusive Nigella Chocolate Cake Recipe that features in our advert; this will be available to our shoppers very soon and we are superbly proud to have such a great recipe that has been invented by Nigella exclusively for Typhoo."
The new advertisement on the boxes display Nigella's approval of the taste and quality of the brand. "Typhoo has always been an everyday tea of choice, so when I was approached to work with them, it felt like a natural and happy fit. Everyone who knows me knows I never go anywhere without Typhoo in my handbag and I never leave the country without a box in my suitcase," said Nigella. The campaign celebrates the magic of a simple cup of tea and how the perfect brew holds different meaning to different people.
