This year, Asda is celebrating its biggest Ramadan yet with 150 new product lines, more great deals and an easier shopping experience than ever before across the store.
As the holy month approaches, Asda is making it easier for customers to find what they need with dedicated Ramadan aisles in 150 stores, a +47% increase from last year. These stores are in key areas across the country, such as Wembley, Leicester and Sheffield.
The ASDA Ramadan range includes Halal products, tinned ingredients, frozen food, baked goods, fresh fruit and vegetables, and cookware
New to Asda this year include Ramadan Countdown Calendars with celebratory chocolate treats inside and The Desi Doll Company’s innovative, bi-lingual soft plush talking Muslim dolls (£30) that speak and sing in English and Arabic, providing a fun and unique way for young children to learn languages.
Farzana Rahman, who founded The Desi Doll Company in 2008 after noticing how the market lacked Islamic toys to teach children about religion and faith, in fun and interactive ways says, “I left my banking career and designed Aamina and Yousuf. These are two interactive plush dolls that talk and sing when you press their hands, feet and nose! They teach children the basics of the Islamic faith in a fun and light-hearted way.”
Paul Dudley, Director at Beacon Confectionary Ltd, believes it was important to introduce chocolate countdown calendars for Ramadan, after spotting a huge gap in the market and lack of variety available. Ramadan Countdown Calendars provide a highly engaging and interactive way to educate children on the significance of Ramadan.
Sara International Ltd is also stocking its extensive range of Madina and Palestinian Medjoul dates for the first time in Asda. Founder, Osama Aziz, launched his business back in 1985, at a time when there was a lack of Arabic or/and Halal food widely available in the UK. On the importance of dates during Ramadan, Osama says, “On a personal level, I consider offering dates during Ramadan to Muslims, is a duty, and our success in doing so has given us great joy!”
Noor Ali, Head of World Foods at Asda, comments: “I’m really excited to help our Asda customers perform Ramadan Fasting and celebrate Eid Festival, by making it as affordable and convenient as possible to fill their shopping baskets with everything they need, across multiple categories.”