Alcohol consumption in the UK tends to rise sharply during the holiday season, with many people planning to drink more as celebrations, social gatherings and workplace parties fill the calendar. While this culture of excess is often normalised, it can lead to binge drinking and heightened pressure to participate.
For individuals in recovery, this period can be particularly challenging, bringing increased exposure to triggers, social expectations and feelings of isolation, making the festive season a time that requires extra care, understanding and support.
Asian Voice spoke to several individuals about their personal experiences and the practical steps they take to protect their wellbeing and sobriety during this challenging period.
“January is when the struggle often begins”
Co-founder of BAC-IN, Sohan Sahota reflected on how the Christmas season was one of the most challenging periods in his recovery, particularly in the early days, months and years, bringing anxiety for both him and his family as they feared the possibility of relapse. He shared that building a strong support network over time, including Alcoholics Anonymous, Narcotics Anonymous and BAC-IN 2 Life Recovery, along with the unwavering support of his family, played a crucial role in helping him stay sober. Being able to speak openly about his cravings without fear of judgment made a significant difference.
While the festive season can be joyful for many, Sohan acknowledged that it can feel overwhelming for those in early recovery or experiencing their first sober Christmas. He emphasised that sobriety can be protected by anticipating triggers, leaning on trusted people, maintaining routines, practising mindfulness, staying connected to recovery communities and choosing non-alcoholic alternatives during celebrations. “Recovery is always possible,” he said, adding that with the right support and practical steps, individuals can navigate the festive season and emerge stronger.
Founder of No More Pretending, Navraj Singh described Christmas as a paradox for those struggling with alcohol. While the festive period can feel manageable due to structure, family and routine, he noted that the real challenge often begins in January, when the celebrations end and feelings of isolation intensify. “The January blues aren’t just about the weather,” he said, “but the sudden loss of connection, distraction and meaning.” Navraj warned that isolation can quietly take hold, urging people to stay connected and reach out for support. “You don’t have to have the right words. Saying ‘I’m not okay’ matters. Connection isn’t a weakness, it’s how we get through.”
Echoing this, Sid Singh, Services Manager for Commissioned Rehabilitative Services at The Forward Trust, highlighted how addiction remains a taboo subject in many South Asian communities, where family honour and expectations often lead to silence and shame. He noted that while the festive season encourages celebration and drinking, it can be particularly difficult for those trying to stay sober. Sid emphasised the role of friends and family in offering non-judgmental support, encouraging open conversations and recognising that progress in recovery is not always linear. “Silence is often a sign someone is withdrawing,” he said, urging loved ones to reach out and seek professional support when concerned.
