Atcha, the Indian-inspired, grab and go kitchen, is bringing its signature bold flavours packed into fresh and light everyday meals to Selfridges Foodhall. This is the first paratha pop up in Selfridges Food Hall and in London. Atcha’s menu will feature a choice of Parathas, its popular toasted curry-in-sourdough sarnies and more.
Aadit Shankar, Founder and Co-Owner of Atcha, said, “We’re bringing the food we love to eat every day, and the punchy flavours our regular customers enjoy, to Indian food lovers in the heart of London’s favourite retail destination. After over a year of delivering to doorsteps, it’s brilliant to have a home where we can spin Punjabi Parathas, Delhi drinks and Bombay’s best in a first for London.”
Rolled expertly by a chef hailing from Amritsar in Punjab, famed for its street food of soft dough parathas bursting with spiced fillings, the menu has a choice of three – Masala Omelette, Aloo [Potato] or Minced Lamb Keema. Freshly made on the day, the parathas will be warmed and quartered to order and then topped with Atcha’s homemade seasoning, fresh yoghurt, and your choice of mango, lime pickle or a masala chilli sauce.
The pop up also features Atcha’s home delivery favourites – the nation’s most popular curries packed into toasted white & spelt sourdough bread for explosive sandwiches like no other. The Cauli sarnie is Gobhi Sabzi with pickled ginger, masala cashew mayo. The Paneer Sarnie combines fresh Indian cheese with punchy mint & pomegranate chutney, red onion, tomato, mozzarella, and tangy house chaat masala. The Atcha Club brings a whole new spin to the club sandwich with succulent chicken tikka joining forces with streaky bacon, baby gem, tomato, red onion and tamarind mayo.
For a true taste of Bombay, there is Pau Bhaji, a tangy, mashed vegetable hotpot, served with a fresh, buttered bun for dunking. The menu can be washed down with a choice of hot and cold drinks – Masala Chai steeped in green cardamom and plenty of fresh ginger, Delhi Iced Coffee inspired by the cafés of bustling Georgian-style Connaught Place and a rotating Weekly Lassi showcasing seasonal fruits like the Alphonso or Kesar mangoes and mixed summer berries.
Atcha has been delivering the true taste of India in inventive fresh red rice bowls, salads, soups and wholesome sourdough sandwiches with big flavours to London doorsteps since 2019. It expanded operations during the pandemic, raising funds via Zoom calls and growing its team and kitchen premises through last year. The takeover of The Pop-Up Kitchen at Selfridges, the store’s dedicated site for exciting foodie collaborations and launchpad of new brands, is Atcha’s first retail space since launch.
