Spanish brewery apologizes for hurting feelings of Hindus

Wednesday 07th December 2016 05:54 EST
 

IBIZA: Ibosim BrewHouse microbrewery issued an apology for their beers named after Hindu deities. In an email sent on November 29, to Hindu statesman Rajan Zed, who spearheaded the protest, Ibiza Beer Company wrote a mail saying, "In any case were our intentions to offend in any way any religious sensitivities and, if that has been the case, we offer our most sincere apologies."

Zed, President of Universal Society of Hinduism, accepted the apology and called it a step in the positive direction. He also urged the brewery to immediately withdraw from their websites, the pictures of beers carrying images of Hindu deities Shiva, Kali, Ganesha, and Hanuman. He said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees. Zed had indicated the Gods and Goddess were highly revered in the religion and were meant to be worshipped in temples or home shrines, and not be used in selling beer for mercantile greed. He noted that symbols or any faith, larger or smaller, should not be mishandled.

Shiva Session Black IPA, Kali Session IPA, Ganesha Double IPA, and Hanuman Coffee IPA beers carrying photos of respective Hindu deity were still visible on the website on November 30, of Ibosim which calls itself the "New temple of craft beer in Ibiza".


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