Elephant Atta has teamed up with Great British Bake Off 2014 semi-finalist Chetna Makan to celebrate the new packaging of its entire range of attas from December 2017.
Earlier this year Elephant Atta Medium and Elephant Atta self-raising flours won 2 gold stars at the prestigious Great Taste Awards 2017. According to research by Westmill Foods, which owns the Elephant brand, the product has a 53% market share in the UK.
