Principle India appoints Sukhpal Singh Ahluwalia as Chairman as it sets sights on explosive growth

Wednesday 21st July 2021 13:41 EDT

Principle Global, the International Brand Implementation Consulting Firm, has announced the appointment of Indian entrepreneur Sukhpal Singh Ahluwalia as Non-Executive Chairman of its Indian business.

An internationally recognised name, Sukhpal Singh Ahluwalia previously founded UK-based Euro Car Parts, which he grew from a single store to become the largest distributor of light vehicle parts in Europe. Today the business has a turnover of above £1 billion

The appointment of the high-profile entrepreneur signals Principle’s ambitions to build on its rich heritage in India and grow explosively in the country where it already enjoys a position as the region’s go-to brand implementation partner for large corporates who have business interests in India and those wishing to enter the market.

Alongside wanting to contribute to the growth of Principle, one of the rationales behind Ahluwalia taking this appointment was to build up his Indian business interests in line with his long-term plan to relocate to India in the coming years.

Sukhpal Singh Ahluwalia, Non-Executive Chairman of Principle India, said: “I’m delighted to be joining the Board of Principle India. I have always admired Richard and Principle Global.

“I know from personal experience of having worked with colleagues across India that more corporates are desperately struggling with the difficult challenge of how to implement their brands across their stores, headquarters, and other real estate assets.

“I look forward to spending more time on the ground with the team, and I'm equally looking forward to becoming even more active in Indian businesses over the coming years, in line with my long-established plan to relocate to India.”

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