British fashion retailer Boohoo associates with India's Myntra

Wednesday 07th December 2022 05:05 EST

Online British fashion retailer Boohoo said it was entering the Indian market through a deal to feature its brands on Walmart Inc-owned online fashion site Myntra.

The UK-based group and its Dorothy Perkins and Nasty Gal brands will offer categories including dresses, tops, bottoms and footwear on the Indian site.
To make it easier for customers to browse through the catalogs, the three brands will be housed under a specific online brand store on Myntra, the group said in a statement.

"Boohoo, DP and Nasty Gal are poised to be well received by discerning fashion conscious consumers in the region," Myntra's Chief Business Officer Sharon Pais said.

Boohoo, which targets 16 to 40-year-olds with its clothing, shoes, and accessories sales, issued a warning about full-year sales earlier this year after its half-year profit more than halved as a result of deteriorating macroeconomic conditions.

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