Consumers are expected to spend about the same on 15 March as they did last year, around £50 each, though the share of people planning to buy or who have already bought at least one item has risen slightly to 57% in 2026.
However, according to GlobalData’s UK Mother’s Day Intentions 2026 report, shoppers remain focused on getting better value for money rather than spending more, meaning retailers will need to clearly demonstrate the benefits of higher-priced products to encourage trade-ups.
Although more shoppers plan to spend this year, fewer have made early purchases, with buying of clothing, health and beauty products, and vouchers lower than in 2025. This suggests fewer consumers took advantage of January and Valentine’s Day promotions.
At the same time, interest in lifestyle gifts is growing, with higher sales of homewares, sports-related items and drinks. According to GlobalData, this presents an opportunity for non-food retailers to attract shoppers with thoughtful, personality-matched gifts that feel premium or distinctive without being costly.
Senior retail analyst Eleanor Simpson-Gould said that while shoppers are more cautious in 2026, they are still willing to spend, provided purchases feel justified, with clear signs of durability, quality and trusted brands.
