A new directional survey by MYPICTURE UK and The Customization Group suggests UK Mother’s Day gifting is moving from formulaic purchases to more meaningful gifts.
The survey, based on 100 respondents via Instagram polls and a follower survey, offers a snapshot of gifting preferences across three age groups. Findings show 36% are open to either personalised or non-personalised gifts, 25% prefer thoughtful non-personalised gifts, 25% favour personalised gifts, and just 13% would choose an experience or practical help.
The survey also shows emotional impact matters more than functionality. When asked about gift style, 35% preferred something special or indulgent, 34% a mix of practical and special, 18% practical/reusable, and 12% decorative or keepsake gifts.
Thoughtfulness was key: 44% valued “effort in creating something,” 35% “choosing something that fits my taste,” 14% “making life easier,” and 6% “getting exactly what I asked for.”
Not all personalisation is equal: 53% preferred a mix of message and photos, 33% photos only, 9% name/initials/message alone, and 5% disliked personalised gifts.
The findings show personalisation works best when it tells a story rather than just labels a product. The most meaningful Mother’s Day gifts preserve memories, reflect taste, show effort, and make the recipient feel seen.
Life stage also matters: Gen Z mums (18-29) are most open to personalised gifts and effortful gestures; younger Millennials (30-44) are balanced between personalised and non-personalised; older mums (45+) prefer experiences, practical help, or gifts that ease daily life.
Overall, thoughtfulness and sentimental meaning often matter more than expected, with customised gifts resonating when genuinely tailored.
