Why Modi ji Inspired Me to Brew Something Special

Chinu Kishore, Founder of CHA4U Thursday 29th October 2026 07:47 EDT
 
 

Narendra Modi ji’s journey from humble beginnings to becoming the Prime Minister of India is a powerful reminder that our beginnings need never limit our ambitions. His father ran a tea stall, and Modi ji himself helped sell tea when he was young. His story speaks of perseverance, hard work and the courage to dream big. As someone building a business of my own, I find that message deeply inspiring. And I love tea - not just for the sake of tea but because the role it plays in our lives.

Tea is much more than a drink. It is part of India’s cultural identity. It is a symbol of warmth, hospitality and connection. And for me, that connection begins in Assam, the state of my birth, and a region celebrated for its exceptional tea. It takes me back to my childhood as I grew up surrounded by tea plantations in my beautiful home state. To me tea means the endless conversations, connections and community.

This extends to Britain, where tea has been woven into everyday life for generations. Our shared history has created a cultural connection that continues to evolve today. It was all of this that led me to establish CHA4U – a premium tea brand. My vision is to bring the authentic taste and richness of Assam to tea lovers, combining tradition with the expectations of the modern market. Our philosophy is simple: every cup tells a story.

And our community needs stories we can tell, share and be proud of. That’s why I work hard to bring our Assamese community in the UK together. I founded Luitporia Nasoni, a UK-based women's dance group showcasing the folk, tribal and classical dances of Assam and Northeast India. And after a hectic day of performing or organising – we all share something special – a cup of tea.

Recently, I had the privilege of performing at the House of Lords, at an event celebrating the life and legacy of Sardar Vallabhbhai Patel ji and marking 25 years of Narendra Modi ji’s public service. It was a particularly meaningful opportunity to share our cultural heritage on a prestigious stage. We celebrated two great men from Gujarat, the western-most state in the country. (Assam is in the East). It made me reflect on how diverse we are, yet after the performances and speeches, we all had delicious afternoon tea – a perfect link between all of us.

I am on a mission to build something that celebrates who we are, creates new opportunities and brings people together across cultures – a bit like the impact Modi ji has had.

Now, it’s time for some tea!


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