Nimisha is the owner of EggHolic Hatch End in the UK: an eatery that has an appealing express focus on the staple traditional food of egg in authentic Indian cuisine. The franchise has been successful in North America which implies the strength of the business model and is now here in the UK, opening its doors in Hatch End, Pinner, with additional restaurants opening in Leicester, Birmingham, central London and many more. “To do well in the dining business is a challenge, let alone scaling up, but if you stay on top of the different important elements, you can really succeed: from the ambience to staffing and providing top-quality food. We also consider customer satisfaction very highly as well as the input of our employees. Empowering staff is very much central, and we view the franchise as a growing family.”
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By no means easy then, Nimisha emphasises the focus on the gastronomical fundamentals. “Part of my job is to liaise with HQ to modify adapt the business according to the region: obviously what is required in the UK will vary from what works in the US, or Canada,” she added. The warm entrepreneur has 30 years’ experience in the education sector and corporate world including IT, Business analysis and Product and Marketing, having launched her own brand previously. She commented: “having a positive attitude is key – while being truthful with ambition– for me, the attraction has been about being able to satisfy people and their needs. It has been a very creative, welcome and refreshing venture.” She commented on the emotive drive behind the enterprise and how it has influenced her personal journey: “I have always had a love of business. When I was young, I saw my father work very hard and achieve a lot of success which I admired so he was a big inspiration. I studied Computer/ Management Science which led me to IT as well as other dynamic roles, using multiple skills I had inherited from my career.”
The decor of the current restaurant is roundly dedicated to celebrating the uniquely vibrant appeal of India: “there will be Bollywood-style images and slogans, and the various languages of the nation on the walls whether it be Gujarati, Hindi, Tamil or Punjabi etc. There is genuine love behind it all.” There is certainly a bold salute to nostalgic iconography whether it be classic films of old or the rustic food carts that sell comforting street food. Of course, egg itself is very versatile where Nimisha states: “Hum Tum, a combination of green garlic cooked with tomato, cheese gravy and egg, topped with sesame and tadka, is popular and a go-to authentic food - it is layered so it is up to the customer to mix or eat in sections". Eggholic also extends vegetarian and chicken dishes such as the:
"Holic chicken kebab, which is a carefully crafted recipe comprised of flavoursome dried chicken tikka with rice, onions, and tikka, and delicious Lassis and Faloodas. Much passion has gone into picking the perfect items for the UK menu. Our masalas are original, having been created from scratch. We offer wraps and sandwiches and are always adapting dishes so that they are modern too, ensuring it aligns with the expectations of the franchise while being delicious.”
Indeed, a craving for the wholesome flavours of culture is coming back into style. “Protein is trending in terms of diet.” Here, eggs are generally considered healthy as well as yummy. “I find Eggholics exciting and see it as a gradual move into a new venture!” Nimisha at once demonstrates the age-old wisdom that a simple idea can go a considerable way: especially if one truly, whole-heartedly invests.
I: eggholicofficial_uk