Sona Tours has extended sincere appreciation to its customers, staff, and partners following its receipt of three significant accolades at the British Travel Awards on 8 December. The company regards this achievement as a testament to the loyalty and confidence demonstrated by its global community.
The UK-based tour operator, now celebrating its 25th anniversary, has won top honours as the Best Tour Operator for Worldwide Escorted Group Tours, the Best Tour Operator for Coach Tours, and the Best Travel Company to East Africa.
Representatives from the company stated that this accomplishment showcases the team's hard work and the ongoing support from travellers and industry partners around the globe. Looking forward, the company emphasised its dedication to providing outstanding travel experiences and preparing for future expansion.
A passionate legacy with worldwide impact
Sona Tours was established in Kenya during the 1970s by Kanchanben Shah, an educator whose passion for Geography and History led her to organize educational excursions for local families and school children. Her husband, Nemchand Shah, contributed significantly to transforming these initiatives into well-coordinated and memorable experiences.
Starting from humble origins, Sona Tours has become a respected global operator over 25 years. With UK headquarters and offices in Kenya, India, the USA, and Australia, the company delivers culturally rich travel experiences worldwide.
The founders' sons are dedicated to furthering their parents’ vision, integrating established traditions with progressive innovation. Although the company has expanded significantly, it continues to be guided by the foundational family values of care, trust, integrity, and a steadfast commitment to purposeful exploration.
As Sona Tours marks its Silver Jubilee, the organisation acknowledges the contributions of the many travellers who have accompanied it throughout its history. With a growing network and a steadfast commitment to excellence, Sona Tours is well-positioned to continue delivering exceptional experiences for contemporary travellers while upholding the values upon which it was founded.