Prime Minister Modi's declaration at a Telangana rally that all 1.4 billion Indians are his family sparked a widespread 'Modi Ka Parivar' campaign led by top BJP officials. This initiative was seen as a robust response to Lalu Prasad's comment in Patna, where he remarked that Modi has no family.
Following this, Home Minister Amit Shah, Defense Minister Rajnath Singh, BJP President JP Nadda, and other leaders added 'Modi Ka Parivar' to their social media profiles, pushing back against the opposition. Lalu's jibe was made during an INDIA bloc rally, where he criticised Modi's campaign against nepotism, stating that Modi has no family. This display of unity among BJP leaders ahead of the Lok Sabha elections echoed a similar campaign launched before the 2019 general elections, where 'Main Bhi Chowkidar' was added to their names to counter attacks from Congress leaders.
The campaigns highlighting the Prime Minister's perceived honesty and anti-corruption stance proved to be highly successful, particularly in light of Congress's attempts to target him over alleged corruption in the Rafale fighter aircraft deal.
Despite these efforts, the BJP, under Modi's leadership, secured more seats in the 2019 elections than it did in 2014. In support of this narrative, BJP chief ministers and senior party leaders, along with numerous other functionaries, joined the campaign. Additionally, many social media users who support Modi also made similar changes to their pages.
At a press conference, BJP spokesperson Sudhanshu Trivedi said the opposition parties have been launching personal attacks against Modi for the last 16-17 years. “In that series, yesterday (Sunday), at a rally in Patna, once again such petty remarks were made against the PM by Lalu Prasad in the presence of INDI alliance leaders. This is sad and painful,” Trivedi told reporters.