The Gujarat Co-operative Milk Marketing Federation (GCMMF), the producers of Amul milk, has partnered with the Michigan Milk Producers Association (MMPA), America’s tenth largest dairy cooperative, to supply fresh milk in the country. The partnership was announced at the 108th annual meeting of MMPA held at Novi, Michigan.
The partnership between GCMMF, the world’s largest farmer-owned cooperative, and the 108-year-old MMPA is a continuation of Amul’s relations with Michigan. Dr Verghese Kurien, the founder chairman of GCMMF who is credited for ushering in the White Revolution in India, was an alumnus of Michigan State University.
On February 22, Modi had asked farmers of Gujarat to turn Amul into world’s largest dairy while addressing a gathering at the golden jubilee celebrations of GCMMF in Ahmedabad.
“We are very honoured and pleased to enter into an association with MMPA. This association will ensure all our American and Indian consumers are nourished and energized with the goodness of Amul milk,” Jayen Mehta, managing director of GCMMF, said.
“It is our great pleasure to bring ‘The Taste of India’ to the world in alignment with the vision of the PM to make Amul a global dairy brand,” he said.
After launching the fresh milk variants, Amul is planning to launch other dairy products, including curd, buttermilk and paneer, in the US market to cater to the ever-growing demand from the Indian diaspora there.