After a string of actresses, Nora Fatehi is the latest to be affected by a deepfake video, or at least a video featuring her lookalike. A video of a woman who looks like Nora promoting an end-of-season sale is doing the rounds on social media.
Nora took to her Instagram Stories to raise the alarm and clarify that the woman in the video wasn’t her. Sharing the video that shows the lookalike promoting a fashion brand, aping everything from her mannerisms to the look and voice, she wrote, “Shocked!! This is not me!” She also branded the video “fake” in bold letters to make it clearer.
The video comes close on the heels of Delhi Police arresting a student from Andhra Pradesh for creating a deepfake video of actress Rashmika Mandanna to increase the followers on his fan page. An FIR was registered about the case on November 10 last year after the video went viral. It was first posted on a fan page on October 13. Once the man realised the issue has blown up, he deleted the video from his devices and account, however, the police managed to trace it back to him.
Deepfake video refers to clips manipulated with the help of artificial intelligence. These typically involve misappropriating a person’s face or voice to an existing video or likeliness to another person.