Much to his fans’ delight, actor Shah Rukh Khan has gone shirtless in a new campaign for D’Yavol X. It is the luxury streetwear brand co-founded by his son Aryan Khan. The label’s first collection was exclusively launched online in early 2023, and since then, Shah has not only been promoting it but has also featured in a handful of photoshoots. Aryan even directed Shah in the first promotional ad campaign.
SRK shared the new ad campaign on his social media account, wherein we can see his ripped look from the 2023 action thriller ‘Pathaan.’ The video features him with long hair and a beard, flaunting his toned biceps and abs. He is sporting black sunglasses and holding a glass in his hand.
Shah Rukh wrote, “Excited to see this now at the Mumbai airport… new lifestyle stuff coming out soon. I like the new cargos.” The clip sent the internet into a frenzy with fans showering their love. A fan wrote, “No one can replace Shah Rukh Khan.” Another wrote, “woooowww pathaan look.”
Shah Rukh had a fantastic year on the work front with three consecutive hits, ‘Pathaan,’ ‘Jawan,’ and ‘Dunki.’ He recently revealed plans to start shooting his next project in March-April 2024. Meanwhile, Aryan is currently filming a series titled ‘Stardom’, for which he is the showrunner, writer, and director.