After revealing plans to launch its youthful hotel brand, Moxy, in India two years ago, Marriott International Inc is on the verge of inaugurating its inaugural property. Situated at Bengaluru Airport, the 128-room hotel will be owned by real estate developer Prestige Group. Marriott International Inc, known for operating hotel chains such as JW Marriott and W Hotels, shared this development.
Marriott’s vice president for South Asia, Ranju Alex, said the firm will open three more mid-market, economy lifestyle hotels, including one each in Mumbai and Chennai, and a second property in Bengaluru.
“It is a very successful brand around the world, and we are very confident it will do well in India because of the country’s large young demographic and the pace at which they travel. To begin with, the segmentation will be to focus on the big cities because that’s where the travellers go most. Currently, there are 125 Moxy hotels in 24 countries," she said.
The brand, in existence for a decade, distinguishes itself by eschewing traditional check-in counters in favor of expansive communal areas. At these hotels, a lobby bar serves the dual purpose of a check-in counter, replacing the conventional reception setup.
Marriott presently manages 148 hotels in India, with eight becoming operational since April of the previous year, coinciding with a visit from global Chief Executive Anthony Capuano. The company aims to introduce an additional 15 properties by the conclusion of 2024.