Mercedes-Benz, the esteemed German luxury car manufacturer, is poised to reinforce its presence in India by allocating a substantial investment of Rs 200 crore this year. This strategic investment encompasses various facets such as augmenting manufacturing operations, introducing new products, and advancing the digitalisation drive within the company.
Following the triumph of recording a historic high of 17,408 units in sales in 2023, Mercedes-Benz India aims for an ambitious year ahead. The company plans to launch more than 12 products in 2024, three of which will be electric vehicles (EVs). Among these launches, a significant focus will be directed towards the top-end vehicle (TEV) segment, with half of the launches positioned above the price point of Rs 1.5 crore.
Emphasising the significance of the 30-year milestone of Mercedes-Benz in India, Managing Director & CEO Santosh Iyer outlined the company's commitment through this additional investment. The infusion of Rs 200 crore will be directed towards expanding manufacturing capabilities, facilitating new product ventures, and enhancing the digital infrastructure associated with the manufacturing process.
This considerable investment reaffirms Mercedes-Benz's dedication to the Indian market, marking a pivotal step in consolidating its market position and fortifying its offerings in the country's automotive landscape.