Controversial bus ad for rasam deemed insulting to North and South India

A bus advertisement in Bengaluru promoting instant rasam paste stirred controversy on X (formerly Twitter) after a user expressed dissatisfaction, deeming the ad sexist and derogatory toward both North and South Indian communities. The ad featured a man with a quizzical expression alongside text that read, "Wife North Indianaaa?" seemingly implying a solution for quick rasam preparation. Sharing the ad's image on the platform, user Tejas Dinkar, expressed disdain with the caption "Today in ads that manage to be sexist while also insulting both North and South India (from r/bangalore)." The post garnered attention, sparking debates among users, with some disagreeing that the ad aimed to insult the city's North and South Indian residents. Amidst the discussion, one user argued against taking offense, stating, "Not sure if it's offensive to the millions where the wife is a north Indian homemaker. We need to stop taking offense at every opportunity.