Keralities consume liquor worth £75.9 mn during Onam

Kerala witnessed £75.9 million in alcohol sales during Onam festivities last weekend. The amount is, interestingly, more than the cost of Chandrayaan-3 mission which stood at £60 million. There was an 8.5 per cent increase in the sale of alcohol in the state as compared to last year. On the eve of Onam or Uthradam, Kerala witnessed the highest ever sale with Bevco earning £11.6 crore only through the sale of alcohol. According to a report, in 2022 total liquor sales had touched £62.4 million in the week leading up to the first day of Onam. During the same period in 2021, Kerala had recorded alcohol sales worth £52.9 million. Among those sold the most, Kerala's own popular rum brand Jawan turned out to be people’s favourite with about 70,000 cases of it being sold between August 21 and 30. The comparatively low-priced rum had become the most sought-after brand in the state, especially among the financially weak sections.