At the conclusion of the two-day INDIA conclave in Mumbai, the 28-member opposition coalition announced its intention to run in the Lok Sabha elections "as far as possible" as a single unit. According to a one-page resolution, seat-sharing agreements "will be initiated immediately and concluded as soon as possible in a collaborative spirit or give and take."
A 14-member coordination committee was formed to iron out a smooth relationship and stitch together uniform campaign and communication strategies. However, the alliance chose not to appoint a convener or finalise a logo. The decision to avoid a convener was intended to scotch speculation regarding the opposition’s choice of a PM candidate.
The logo was put on hold as a section of parties thought it would clash for attention with their individual poll symbols. The main outcome of the third INDIA conclave - the first two took place in Patna and Bengaluru - was the creation of a multi-party coordination body with working groups and committees under it to manage campaigns, media, social media, and research.
The INDIA bloc’s resolution said the parties would coordinate communication and media strategies and poll campaigns using the theme, “Judega Bharat, Jeetega India (Bharat will unite, India will win)” in different languages.
Rahul Gandhi said the INDIA alliance represented 60% of the Indian population. “If parties on this stage unite, it is impossible for BJP to win this election,” he said. “We have taken powerful steps…to defeat BJP. We have set up committees and I have asked for the seat-sharing formula to be expedited on top priority.”