Priyanka Chopra’s Anomaly has become the second-biggest celebrity beauty brand in the world after Rihanna’s Fenty Beauty. In a report published by UK-based beauty comparison platform Cosmetify,Priyanka’s haircare brand’s revenue stood at £429m, while Rihanna’s Fenty made £477m. Kylie Jenner’s Kylie Cosmetics came in at third with £301m, followed by Ariana Grande’s R.E.M Beauty with £70m.
In a statement, Cosmetify said, “There are many ways to measure the success of a brand, but revenue is arguably the most important. Because of this, we have put together a list of the wealthiest celebrity beauty brands based on their most recent annual revenue.” The list also included Selena Gomez’s Rare Beauty and Halsey’s About-face.
Priyanka launched Anomaly haircare in the US in February 2021. The brand hit the Indian market in December 2022.