Lionsgate India’s subscription video on demand (SVOD) platform Lionsgate Play, is targeting a double-digit share of the paid OTT market in the country. Rohit Jain, MD, Lionsgate South Asia, believes Indian SVOD market’s subscribers will rise to 75–80 million in the coming years. Currently, this market has 50–60 million paying subscribers.
"Our large screen consumption (connected TV) is 50%, whereas the industry average is 20–25%," he said.
Lionsgate Play is planning to premiere at least one title in a week targeting young urban audiences. Its content strategy stands on three key pillars – global titles, Indian titles, and local original shows.The platform also dubs international content in six Indian languages.
"In the last two years, we have done more than 100 premieres of global titles. Next two years, we aim to do 150 premieres. We have done five Indian originals this year and intend to do six to 10 originals in a year,"Jain said.
“Next year is going to be the biggest year for Lionsgate India as far as theatrical releases are concerned," Jain said.